CRM & Sales
Capture leads from every channel, manage agencies and corporates, and move deals through a visual pipeline with AI next-best actions.
Leads · Pipeline
New AI-assisted operations for the 2026 season
The Umrah operating system for modern travel agencies.
Run every lead, package, booking, visa and riyal from one platform — from first enquiry to the pilgrim's safe return. Purpose-built for Umrah agencies, group operators and DMCs.
Nusuk-integrated
Arabic & English
ZATCA e-invoicing
Request received 🕋
Shukran! Our team will reach out within one business day to schedule your Masaar demo.
One dashboard
See your whole season at a glance.
Live revenue and booking metrics, visa, housing and ground-operations status — all on one screen.
One platform · every workflow
Every part of your Umrah operation, connected.
Ten core modules share the same pilgrims, packages and payments — so nothing is re-keyed between sales, visas, ground operations and finance.
Package Management
Build and price Umrah packages across tiers and seasons, bundle hotels and transport, and let AI optimise price by demand.
Pricing · SeasonsBooking Management
Individual, family, group and corporate bookings with live payment status, amendments and cancellation policies in one ledger.
Payments · GroupsPilgrim Management
A single record per pilgrim — passport, visa, mahram and health compliance — searchable across every group and nationality.
Records · ComplianceVisa & Nusuk
Submit and track Umrah visas synced directly with Nusuk — from request to issuance — with expiry and rejection alerts.
Nusuk · TrackingHotels & Accommodation
Manage Makkah and Madinah room blocks, occupancy and allotments with real-time availability across every partner hotel.
Allotments · OccupancyTransport & Fleet
Assign coaches and VIP transfers, track buses live between the Haramain and airports, and manage drivers and routes.
Fleet · RoutingFinance & Accounting
Receivables, payables, multi-currency settlements and ZATCA-ready VAT invoicing — with a live cash-flow picture.
VAT · Cash flowAI Assistant
Ask anything across your data, draft follow-ups, and surface risks — from stalled leads to visas about to expire.
Copilot · InsightsLive operations
Command every group on the ground — in real time.
From the moment a flight lands at Jeddah to the final transfer home, Masaar's operations center keeps your whole team on the same live picture.
- Live group tracking across Makkah, Madinah and transit with status at a glance.
- Fleet & flight boards with ETAs, delays and driver assignments.
- Incident response — log, escalate and resolve medical or logistics issues fast.
ANPerforming Umrah
Al-Noor Group
Makkah · Hilton Suites · 44 pax
RGOn coach
Rahma Group
In transit · ETA 16:10 · 38 pax
STArriving
Salam Travel
JED T1 · SV 372 · 60 pax
Sales & growth
Turn every enquiry into a booked pilgrim.
A CRM that speaks Umrah — agencies, DMCs and direct pilgrims flow through one pipeline, with AI telling your team exactly who to call next.
- Visual pipeline from new lead to won, with weighted forecasting.
- Agency & B2B portals so partners book and pay without emails.
- AI recommendations for upsells, at-risk leads and follow-ups.
Qualified
Nusuk CorporateSAR 990k
Rahma HolidaysSAR 470k
Proposal
Barakah DMCSAR 1.45M
Andalus TravelSAR 320k
Negotiation
Al-Rihla TravelSAR 820k
Gulf PilgrimageSAR 1.28M
Onboarding
Live in your peak season, not next year.
A guided rollout that migrates your data, sets up your packages and trains your team — in weeks, not months.
1
Discovery
We map your packages, routes, hotels and partner network in a short kickoff.
2
Migration
Pilgrims, bookings and suppliers are imported and reconciled by our team.
3
Training
Role-based sessions for sales, operations, visas and finance staff.
4
Go live
You launch with support on standby through your first full group cycle.
Customer story
"Masaar replaced five disconnected tools. Our visa team, ground operations and finance finally see the same pilgrim — we moved 40% more groups this season with the same headcount."
SK
Sara KhalidOperations Director, Barakah DMC
Answers
Frequently asked questions
Is Masaar integrated with the Nusuk platform?
Yes. Masaar syncs visa requests and pilgrim data directly with Nusuk, so your team submits and tracks Umrah visas — from request to issuance — without leaving the platform.
Who is Masaar built for?
Masaar is built for Umrah and Hajj travel agencies, destination management companies (DMCs) and group operators of any size — from boutique agencies to enterprises moving tens of thousands of pilgrims per season.
Does Masaar support Arabic and multiple currencies?
Yes. Masaar is fully bilingual (Arabic and English) with right-to-left support, multi-currency billing, and Saudi VAT and ZATCA-ready e-invoicing built in.
How long does it take to get started?
Most agencies are live within two weeks. Our onboarding team handles data migration, package setup and staff training so you can launch inside your current season.
Can partner agencies book directly?
Yes. B2B agency portals let your partners view live availability, book packages and settle payments themselves — every action flows straight into your operations and finance modules.
Run your next Umrah season on Masaar.
Join the agencies moving more pilgrims with less chaos. Book a demo and see it with your own packages.